Download PDF Principles of Marketing (14th Edition), by Philip Kotler, Gary Armstrong
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Principles of Marketing (14th Edition), by Philip Kotler, Gary Armstrong
Download PDF Principles of Marketing (14th Edition), by Philip Kotler, Gary Armstrong
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Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
- Sales Rank: #275038 in Books
- Brand: Prentice Hall
- Published on: 2011-02-06
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x 1.20" w x 8.60" l, 3.40 pounds
- Binding: Hardcover
- 744 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
I would recommend if in school to ask professor if their alright ...
By Amazon Customer
Very well written book. The one thing I regret was buying the hardcover vs the paperback people in my class bought the paperback and the only issue or difference we found between the two was that the pages were 7 pages different. So if hardcover had something on page 30 it was on 37 I'm the paperback. I would recommend if in school to ask professor if their alright with you buying the paper back. It will save you a bit of money.
14 of 15 people found the following review helpful.
Grammatical Errors Galore
By Xanah Wells
It surprises me that a marketing collegiate text book has so many grammatical errors. Especially when the introduction claims that "every page has been poured over to provide the most up to date research and business articles for educational purposes." Walmart is spelled Wahnart, etc. Through the whole book. While the book is clearly organized, sometimes the grammatical mistakes deter from the flow of reading, making the study process aggravating at times. And while this is a marketing book for a marketing course, it seems more like an excuse to market TO YOU.
0 of 0 people found the following review helpful.
Well written Marking book which includes many useful real world examples
By PA_O's_Fan
This is the latest edition of the Principles of Marketing textbook and is used for an introductory undergraduate or graduate course. It's clearly written and includes lots of fresh, up-to-date, illustrative real-world examples to prove their theories and statements. Each chapter is filled with key terms used in the real world and the definitions can be found in the margins. The terms are also explained by the author's words as well as live examples. The end-of-chapter questions and case studies are also a very good reference and provide a way to test yourself on the content shared within the chapters. Also included in the chapters are many helpful charts, tables, and photos.
During my course I found this to be a very helpful book and believe that the content that is covered will help me while I continue to chase my professional goals and dreams.
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