Minggu, 27 Oktober 2013

[S665.Ebook] Free PDF Gran Diccionario Oxford: Espanol-Inglés:Inglés-EspanolFrom Oxford University Press

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Gran Diccionario Oxford: Espanol-Inglés:Inglés-EspanolFrom Oxford University Press

Here's the Spanish-language jacket to this major unabridged third edition of the Oxford Spanish Dictionary. The book inside is written with bilingual introductions and references. Ideal for all native Spanish and English speakers. Please note: this Spanish-language edition does not come with the free talking CD-ROM.

  • Sales Rank: #942214 in Books
  • Published on: 2003-07-03
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.00" h x 3.00" w x 10.44" l,
  • Binding: Hardcover
  • 2028 pages

Most helpful customer reviews

34 of 35 people found the following review helpful.
One of the leaders in the field
By Doug Rice
My Master's thesis was a review and rating of large Spanish-English dictionaries. Since then, I have conducted follow-up studies to keep up with the market.

I find the leaders in the field to be Collins (HarperCollins), Larousse, and Oxford. Each publisher appears to be trying to one-up the others with the newest and best edition. The real winner is the consumer. My joint review of these three dictionaries is found here and duplicated under both of its competitors.

Here are a few of the factors which distinguish a good bilingual dictionary from a bad one.

To begin with, ignore certain publishers' marketing ploys such as entry and translation counts. They says nothing about the value of the words chosen. Likewise, ignore the word "unabridged" in the title. No work is truly unabridged except the monumental monolingual Oxford English Dictionary.

The first valid factor to consider is lexicographic technique. A bad dictionary simply lists translations. Take, for example, the entry in the Cassell's Spanish Dictionary under the English headword loop: "lazo, gaza, nudo; ojal, presilla, alamar; anillo; recodo, comba, curva, vuelta," etc. For the English reader writing in Spanish, this is hopelessly inadequate, as the dictionary provides no clue as to which translation to use in which situation.

Compare the treatment of the same word in the far superior American Heritage Spanish Dictionary. "(length of line) lazo; (coil) vuelta; (bend) curva; (circular path) vuelta, circuito; (fastener) presilla" etc. Here, the user is given glosses in the native language to assist in identifying the right word for the context. Example sentences are also a tremendous help. The Collins, Larousse, and Oxford are all excellent in this respect, presenting a wealth of practical information to guide users through the semantic and syntactic complexities.

The second factor is organization, which is important in large desk dictionaries. In an entry for a complex word like "get," a bad dictionary may force users to lose time searching for their translation through unbroken columns that can extend for more than a page. This was a problem--now corrected--in previous versions of the large Larousse dictionary. Today, the current editions of the Larousse, Collins and Oxford divide long entries by meaning into well-titled paragraphs. This scheme makes these dictionaries a joy to use.

Third, a good dictionary should maintain an up-to-date lexicon, including such cultural and technological additions to the language as "baby sitter," "FAQ's," "hostile takeover," "software," "flash drive." Larousse, Collins and Oxford are leaders in this respect; their frequent revisions are more than mere window dressing and do a creditable job of covering the most recent additions to the language.

Fourth, idioms, slang, and cusswords can present real problems to the language learner, and a dictionary needs to handle them in a clear and frank fashion. All three dictionaries get it right, giving stylistic equivalents for translations as well as clear advice to the user.

One complaint about the Collins is that it often presents Britishisms without labeling them as such. Revisions have only partially corrected the problem. For this reason, I would not recommend this dictionary to native Spanish speakers in the US.

Oxford and Collins contain excellent "language in use" sections which give formulas for language functions such as asking for information, agreeing, disagreeing, etc., as well as formulas for letters and documents.

The bottom line on large dictionaries? Avoid Vox, Velasquez, Langenscheidt, and Cassell's. Simon & Schuster's is unsuitable as a user's only dictionary but may serve some use as part of an advanced collection. I will report on the large Harrap's when I examine it, but my opinion of their other dictionaries is quite favorable. While not perfect, Collins, Oxford, and Larousse are the best large Spanish-English dictionaries I have examined. Except as noted here, most users would be well served by any of the three.

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The Communicative Syllabus: Evolution, Design & Implementation, by Janice Yalden

  • Published on: 1985
  • Binding: Paperback

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Jumat, 25 Oktober 2013

[E634.Ebook] Get Free Ebook The Scrolls of Cridhe: Volume 1 Highland Winds, by Suzan Tisdale, Sue-Ellen Welfonder, Kathryn Lynn-Davis, Ceci Giltenan, Tarah Scott, Lil

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The Scrolls of Cridhe: Volume 1 Highland Winds, by Suzan Tisdale, Sue-Ellen Welfonder, Kathryn Lynn-Davis, Ceci Giltenan, Tarah Scott, Lil

SEVEN BRAND NEW SCOTTISH ROMANCE NOVELLAS FROM THE GUARDIANS OF CRIDHE. Highland Revenge by Ceci Giltenan Does he hate her clan enough to visit his vengeance upon her? Or will he listen to her secret and his own heart’s yearning? The Taming of Mairi MacKenzie by Sue-Ellen Welfonder A forbidden love so powerful it could destroy them both. Stealing Moirra’s Heart by Suzan Tisdale She didn’t believe he was a thief when she rescued him... until he stole her heart. Spirit Stones by Kate Robbins Sheona MacLeod has a gift. Malcom MacDonald seeks change. Together, they can change destiny...if they dare. A Tear For Memory by Kathryn Lynn-Davis How can a seer paint ‘Truth’ when she’s lived a life of lies? Will she allow a man who has twice deceived her to open her heart to the truth? A Jewel in the Vaults by Lily Baldwin She has never met a man like him before. Then again, he has never met a lad like her. Lord Grayson’s Bride She can’t allow his love for her to destroy him...

  • Sales Rank: #2643614 in Books
  • Published on: 2014-10-25
  • Original language: English
  • Dimensions: 9.00" h x 1.77" w x 6.00" l,
  • Binding: Paperback
  • 784 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Jane Spinney
Loved this book

15 of 16 people found the following review helpful.
OUTSTANDING! AWESOME AND SIMPLY DELICIOUS!
By Amazon Customer (April Renn/AprilR )
Scrolls of Cridhe, Volume 1 Highland Winds [Kindle Edition]
Suzan Tisdale (Author), Sue-Ellen Welfonder (Author), Kathryn Lynn Davis (Author), Lily Baldwin (Author), Ceci Giltenan (Author), Kate Robbins (Author), Tarah Scott (Author) is an outstanding collection of Medieval Scottish Romance/Historical. WOW! Simply delicious each and every one of this amazing Boxed set. Seven talented authors has put together an outstanding collaboration of tales.

In this Boxed set you will find...

Highland Revenge by Ceci Giltenan
Does he hate her clan enough to visit his vengeance upon her? Or will he listen to her secret and his own heart’s yearning?

The Taming of Mairi MacKenzie by Sue-Ellen Welfonder
A forbidden love so powerful it could destroy them both.

Stealing Moirra’s Heart by Suzan Tisdale
She didn’t believe he was a thief when she rescued him... until he stole her heart.

Spirit Stones by Kate Robbins
Sheona MacLeod has a gift. Malcom MacDonald seeks change. Together, they can change destiny...if they dare.

A Tear For Memory by Kathryn Lynn-Davis
How can a seer paint ‘Truth’ when she’s lived a life of lies? Will she allow a man who has twice deceived her to open her heart to the truth?

A Jewel in the Vaults by Lily Baldwin
She has never met a man like him before. Then again, he has never met a lad like her.

Lord Grayson’s Bride by Tarah Scott
She can’t allow his love for her to destroy him...

An awesome read! Each author has written in her unique writing style, a tale of love, passion and romance. Emotional, compelling, intriguing, interesting, and awe-struck! Their are no true descriptive words for this collection as they range from passion, to trust, to a variety of descriptions. Each story is unique, everlasting, enduring with characters who are enduring and engaging. Very realistic emotions. These ladies has done an outstanding job! While each story is a novella, they are packed full of sensuality, legend, magic and the power of true love. If you enjoy Scottish Romance, Medieval era, and just plain romance, you don't want to miss this amazing Boxed set!

*Please be aware-"The authors are donating a portion of the royalties from the sale of all e-books to the Cancer Research Institute, the world’s oldest and largest nonprofit organization dedicated exclusively to advancing the science of cancer immunology with the goal of developing new ways to harness the immune system to prevent, treat, and—one day—cure cancer."*

*Received for an honest review from one of the authors*

Rating: 5

Heat rating: Mild

Reviewed by: AprilR, courtesy of My Book Addiction and More

10 of 10 people found the following review helpful.
5 golden stars
By seelk
I am so amazed every time I read books by my fave authors and this anthology is no different.
Most of the authors in this collection I've read and loved, including Ceci Giltenan, Sue-Ellen Welfonder, Suzan Tisdale, Lily Baldwin, Tarah Scott. New authors for me Kate Robbins and Kathryn Lynn-Davis.
This is a great read from beginning to the end. I laughed, I cried, I got mad and I got so sad, tears welled up in my eyes, but what they have in common beside the happy endings is the heroes and heroines, despite the hardships and the obstacles thrown their way, are good souls, honorable and brave warriors that protect their loved ones.
Looking forward to Volume 2.
I fully recommend you pick this up for hours of enjoyment, also because the authors are donating a portion of the royalties from the sale of all e-books to the Cancer Research Institute.

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Minggu, 20 Oktober 2013

[J177.Ebook] Ebook Applied Derivatives: Options, Futures, and Swaps, by Richard Rendleman

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Applied Derivatives: Options, Futures, and Swaps, by Richard Rendleman


Applied Derivatives provides a detailed, yet relatively non-technical, treatment of the conceptual foundations of derivative securities markets' pricing and investment principles. This book draws from the most fundamental concepts of pricing for options, futures, and swaps to provide insight into the potential risks and returns from conventional option investing.

Applied Derivatives is supported by the website www.rendleman.com/book which contains course software referenced in the text and additional questions and problems as they become available.

  • Sales Rank: #2825795 in eBooks
  • Published on: 2008-06-09
  • Released on: 2008-06-09
  • Format: Kindle eBook

Review
"Rendleman provides the very best combination of theoretical grounding, applications, and intuition for serious practitioners of modern financial technology. The knowledge in this text is essential for success in today's sophisticated financial environment and forthcoming product innovations. I strongly recommend Applied Derivatives for anyone who is interested in pursuing a career in financial risk management." Stanley J. Kon, Smith Breeden Associates, Inc.

"Rendleman has written an excellent text. The concepts are clearly presented in a systematic way, often using novel approaches that are communicated without the need of advanced mathematics. The reader will come away, not only with a firm practical understanding of derivative markets, but also with a solid grounding in the theory which will be extremely helpful in keeping up with ongoing developments in this rapidly evolving field." Peter Ritchken, Weatherhead School of Management

"For teachers, traders, and risk managers interested in intuition and applications, Rendleman's book Applied Derivatives is an excellent choice." Robert Geske, UCLA

From the Back Cover

Applied Derivatives provides a detailed, yet relatively non-technical, treatment of the conceptual foundations for derivative securities markets pricing and investment principles. This book draws from the most fundamental concepts of pricing for options, futures, and swaps to provide insight into the potential risks and returns from conventional option investing. This book combines traditional topics in pricing theory with nontraditional topics that the author has researched throughout his career. Topics include, but are not limited to:


  • a CAPM-based derivation of the binomial model which shows no strategies involving fairly-priced options can simultaneously reduce risk and increase return
  • the effects of volatility misestimation in synthetic option replication
  • the use of linear programming in options arbitrage and replication
  • the formation of optimal portfolios consisting of stock, options, and safe assets
  • pricing options when the source of risk is a potential change in interest rates, unit and tailed-based futures hedging
  • interest rate immunization using swaps.

Applied Derivatives is supported by the website http://www.rendleman.com/book which contains course software referenced in the text and additional questions and problems as they become available.

About the Author

Richard J. Rendleman, Jr. is Professor of Finance at the University of North Carolina at Chapel Hill. He is considered one of the premier researchers in the field of option pricing. He helped develop implied volatility and the binomial option pricing model, both of which are two of the most widely used tools for evaluating option prices today.

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2 of 3 people found the following review helpful.
An MBA's guide to Options
By Ganesh V Jois
This is a very well written book from an MBA's perspective. In other words, the emphasis is more on intuition rather than the underlying mathematics of option pricing. The book in fact starts with the Binomial Tree approach to option pricing - a method that is much more intuitive and powerful compared to Black-Scholes. The author walks you through certain arbitrage relationships before developing the binomial tree approach. Black-Scholes is introduced once you have obtained a thorough understanding of the binomial tree approach. There is a decent treatment of Forwards, Futures and Swaps and a very elegant proof for how CAPM weaves into option pricing. I strongly recommend the book to anyone starting out in option pricing. Once you have developed sufficient competence with trees and formulae, you can move to Hull's book which is much more technical but provides robust treatment of exotic options.

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[I144.Ebook] Free PDF Advanced Engineering Thermodynamics, by Adrian Bejan

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Advanced Engineering Thermodynamics, by Adrian Bejan

An advanced, practical approach to the first and second laws of thermodynamics

Advanced Engineering Thermodynamics bridges the gap between engineering applications and the first and second laws of thermodynamics. Going beyond the basic coverage offered by most textbooks, this authoritative treatment delves into the advanced topics of energy and work as they relate to various engineering fields. This practical approach describes real-world applications of thermodynamics concepts, including solar energy, refrigeration, air conditioning, thermofluid design, chemical design, constructal design, and more. This new fourth edition has been updated and expanded to include current developments in energy storage, distributed energy systems, entropy minimization, and industrial applications, linking new technologies in sustainability to fundamental thermodynamics concepts. Worked problems have been added to help students follow the thought processes behind various applications, and additional homework problems give them the opportunity to gauge their knowledge.

The growing demand for sustainability and energy efficiency has shined a spotlight on the real-world applications of thermodynamics. This book helps future engineers make the fundamental connections, and develop a clear understanding of this complex subject.

  • Delve deeper into the engineering applications of thermodynamics
  • Work problems directly applicable to engineering fields
  • Integrate thermodynamics concepts into sustainability design and policy
  • Understand the thermodynamics of emerging energy technologies

Condensed introductory chapters allow students to quickly review the fundamentals before diving right into practical applications. Designed expressly for engineering students, this book offers a clear, targeted treatment of thermodynamics topics with detailed discussion and authoritative guidance toward even the most complex concepts. Advanced Engineering Thermodynamics is the definitive modern treatment of energy and work for today's newest engineers.

  • Sales Rank: #2574994 in Books
  • Published on: 2016-09-19
  • Original language: English
  • Dimensions: 9.50" h x 1.70" w x 6.40" l, 1.47 pounds
  • Binding: Hardcover
  • 792 pages

From the Back Cover

GOLD-STANDARD TREATMENT OF ENGINEERING THERMODYNAMICS, WITH COVERAGE OF THE LATEST ADVANCES IN THE FIELD

Advanced Engineering Thermodynamics is the definitive guide to this complex topic, from one of the world's leading experts in the field. Professor Adrian Bejan provides authoritative guidance on the first and second laws of thermodynamics, with a practical focus on applications within engineering fields. Expanding on the basic information covered in most textbooks, this book offers in-depth analysis and expert insight on the more advanced aspects of heat, energy, and work.

This new fourth edition includes coverage of the latest developments, including recent advances in energy storage, distributed energy systems, entropy generation minimization, and other industrial applications to highlight the current state of the field. Designed to instruct the engineers of tomorrow, this book features:

  • Condensed introductory chapters that allow students to quickly review the fundamentals before diving into practical applications
  • Direct links between thermodynamics and engineering topics including solar energy, refrigeration, chemical design, thermofluid design, and more
  • Sustainability design and policy integrated throughout the text to provide real-world context for thermodynamics applications
  • Exploration of the latest developments and emerging technologies related to thermodynamics optimization
  • Additional problems, including worked problems that provide direct reference for homework and practice
  • Analyses, essays, history, and graphics that work seamlessly together to explain advanced topics in thermodynamics

About the Author

ADRIAN BEJAN is the J.A. Jones Distinguished Professor of Mechanical Engineering at Duke University, and an internationally-recognized authority on thermodynamics. The father of the field of design in nature or constructal law, which accounts for the universal natural tendency of all flow systems to evolve freely toward easier flow access, his research covers a broad range of topics in thermodynamics, heat transfer, fluid mechanics, convection, and porous media. Professor Bejan has been awarded eighteen honorary doctorates by universities in eleven countries, and is the recipient of numerous awards including the Max Jacob Memorial Award (ASME & AIChE), the Worcester Reed Warner Medal (ASME), and the Ralph Coats Roe Award (ASEE). The author of over 630 journal articles, he is considered one of the 100 most-cited engineering researchers of all disciplines, in all countries.

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Selasa, 15 Oktober 2013

[C367.Ebook] Free Ebook Teaching Beginning Ballet Technique

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[A827.Ebook] Ebook The Heart and Soul of Change: Delivering What Works in TherapyFrom American Psychological Association

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The Heart and Soul of Change: Delivering What Works in TherapyFrom American Psychological Association

Updating the classic first edition of The Heart and Soul of Change, editors Duncan, Miller, Wampold, and Hubble, have created a new and enriched volume that presents the most recent research on what works in therapeutic practice, a thorough analysis of this research, and practical guidance on how a therapist can truly 'deliver what works in therapy'. This volume examines the common factors underlying effective psychotherapy and brings the psychotherapist and the client-therapist relationship back into focus as key determinants of psychotherapy outcome. The second edition of The Heart and Soul of Change also demonstrates the power of systematic client feedback to improve effectiveness and efficiency and legitimize psychotherapy services to third party payers. In this way, psychotherapy is implemented one person at a time, based on that unique individual's perceptions of the progress and fit of the therapy and therapist. Readers familiar with the first edition will encounter the same pragmatic focus but with a larger breadth of coverage - this edition adds chapters on both youth psychotherapy and substance abuse treatment.

  • Sales Rank: #107611 in Books
  • Published on: 2009-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.25" h x 7.25" w x 1.25" l, 2.29 pounds
  • Binding: Hardcover
  • 464 pages

Most helpful customer reviews

83 of 85 people found the following review helpful.
A Gem of a Book!
By David C. Young
If you, as a psychotherapist, read only one book this year, I'd recommend "The Heart and Soul of Change".

This is a gem of a book, challenging many of our dearest assumptions about psychotherapy. As Bruce Wampold sets forth in Chapter 2, for over 100 years psychotherapy has based itself on the medical model, which he boils down to the five components: 1. a disorder, complaint or problem. 2. an explanation of that disorder, complaint, problem. 3. a mechanism of change, how to fix it, that fits the general explanation. 4. based on that mechanism of change, several specific actions emerge which ought to help. 5. "Fifth, and most important, the therapeutic action [#4] is responsible for the benefits of the psychotherapy and not other factors, such as the alliance with the therapist (i.e., the decrease in symptoms was caused by [for example] prolonged exposure and not other therapeutic actions or conditions). This last component, which is referred to as "specificity", is in many ways the hallmark of medicine." (p. 51.) As Wampold shows in his "meta-analyses" (analyzing groups of psychotherapeutic research studies), specificity - the superiority of a given specific approach for specific disorders -- doesn't explain why psychotherapy works, at least for the most common psychological disorders.

(I note that, in working with Complex PTSD for over 20 years, I rather think that here and, say, in working with those with Asperger's/High Functioning Autism, that we may need to adjust "specifically" to the disorder. Not all treatments work. Believe me, I know. Disorder-specific ways of relating appear most important, along with a delicate balance of client-driven, family-driven and problem-driven approaches appear, at least in my experience, most effective. Plus, as with the basic common factors, matching different treatments and relationships to fit client goals and strengths.)

For 75 years, this position- that all genuine therapies are equally effective - has been called "the DoDo Bird Effect". This is from an incident in "Alice in Wonderland" where there's a chaotic race. At the end, the racers ask the DoDo Bird who won. The DoDo Bird answers, "Everybody has won, and all must have prizes."

(Research shows that psychotherapy is, indeed, remarkably effective, with a fairly consistent "treatment effect" of .80, meaning that 79% of people who received psychotherapy got more benefit, more healing than people who did not receive psychotherapy. What we psychotherapists do works. By the way, don't let that bit of statistics scare you; this is most definitely NOT a statistics book, and the numbers presented are translated into English, i.e., simple explanations with percentages.)

In other words, while psychotherapy is effective, the medical model isn't a good explanation for why psychotherapy works. A better explanation: the "Common Factors Model". This concentrates on factors common to all genuine psychotherapies - clients, therapists & the psychotherapeutic relationship, an effective rationale for treatment, etc.

Since common factors are common to all psychotherapies, however, they're extremely difficult to isolate. Nor is there a single universally-accepted description of common factors. Common factors also tend to come all in a whole, and with much overlapping.

But careful research has teased out many fairly specific areas. And within these areas, many factors or aspects appear to contribute to success in psychotherapy. For example, the client/therapist relationship has been hypothesized and tested in psychotherapeutic research for over 50 years, starting with Carl Rogers. And indeed, that relationship accounts for some of psychotherapy's effectiveness-- much more than specific technique or theoretical approach. Further, within that relationship, "empathy" - the therapist understanding the client's situation as the client experiences it, and the therapist communicating this understanding warmly back to the client - has consistently been shown important in making the psychotherapeutic relationship effective.

Two chapters, written by long-time "giants" in the field, are especially recommended: "Clients: The Neglected Common Factor" by Arthur Bohart & Karen Tallman and "The Therapeutic Relationship" by John Norcross. These chapters, with Wampold's chapter and the editors' "Introduction", set out strong research evidence supporting common factors, and aspects within common factors.

There are good up-to-date research summaries for important areas within psychotherapy, for example, common factors with children/teens (Chapter 11), common factors in family/couples therapy (Chapter 12) and common factors in Substance Abuse/Dependence Treatment (Chapter 13).

All these and more are real eye-openers for psychotherapists who have been fed, over the past 15 years or so, a steady, near-exclusive diet of specific treatments (almost all cognitive/behavioral) for specific disorders. It was an eye-opener for me, and I was trained primarily by several students & colleagues of Carl Rogers!

But as a psychotherapist, what I found most helpful: This book concentrates, throughout, in each chapter, on how I can put these research findings into my actual practice. This is set forth in the book's subtitle, "Delivering What Works in Therapy". And the editors state that this is the principle difference between their new 2nd edition (2010) and the first edition (1999). (Though updated research - and there's been quite a bit - is indeed welcome. It's good to know that common factors research still holds.) As the editors say, in their "Introduction" (Chapter 1), in a section headed, "Moving from What Works to Delivering What Works",

"Understanding and disseminating the science of the common, therapeutic factors - how therapy really works - can go a long way toward restoring public confidence [in psychotherapy as an effective treatment]. It does not, however, address the issue of accountability. Meeting that challenge requires a major shift in the traditional way psychotherapy has been conducted and researched. It is no longer a matter of which therapeutic approach is best. Rather, it is about showing that a treatment, conducted by a given therapist with a particular client at a specific time and place, yielded positive results." (p. 39)

"Delivering What Works" is part of all chapters, which give, in some ways, specific ideas for practice that any good clinician can use. And the book itself concludes with another editors-written chapter, "Delivering What Works".

Perhaps the "Heart and Soul"'s most important ideas come from two research results. First, "who knows what's working". Again, the research is clear: clients, not therapists, are the best judgers of what is and isn't working in therapy. The practice implications are clear: we psychotherapists must find many and individual ways to regularly, carefully and systematically get clear feedback from our clients. Second & related, "meet the client where the client is". In other words, as psychotherapists we must not only negotiate treatment goals with clients, privileging the client's understandings of their problem and their goals. We must also be flexible enough AND plural enough -- well-trained in different therapeutic approaches & relationships -- that we don't fit the client to the treatment & relationship, but rather we fit the treatment & relationship to the client, including the client's culture, gender, age, strengths, supports and preferences. Clients often come with their own style of relating and their own ideas on what will best fit them, what will work to solve their problem, to help them heal.

We psychotherapists need to better listen to our clients, carefully collecting feedback throughout therapy -- verbal and non-verbal - not only in every session, but moment-to-moment. Then we need to adjust whatever needs adjusting to "meet the clients where they are".

This is the heart and soul of psychotherapeutic change.

Read this book. Period. You and your clients will be glad you did.

0 of 0 people found the following review helpful.
Great price in good condition!!
By Dijah J
Great price for a rental!!

0 of 0 people found the following review helpful.
Four Stars
By Larry G. Cole
Good update to material

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Senin, 14 Oktober 2013

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Innovation Management: Knowledge & Inspiration Toolkit, by Rajat Soni

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Innovation Management: Knowledge & Inspiration Toolkit, by Rajat Soni

This book on innovation management charts the shift to a more systemic view of creativity and the greater attention now paid to the role of tacit knowledge. Further it elaborates on the way in which cognitive style and personality type affect how we set about problem solving, decision-making and change, and the different kinds of culture organisations need to encourage creativity. It also disusses developing creativity and innovation, organisational knowledge creation, adaptors and innovators etc.

  • Sales Rank: #8119504 in Books
  • Published on: 2009-12-31
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, 1.10 pounds
  • Binding: Paperback
  • 312 pages

About the Author
Rajat Soni possesses a Master degree in Economics, a diploma in industrial management and a graduate degree in management. Presently he is working as Chief Innovation Managerwith an MNC. His organization supports innovative practices in the country with an objective to making India innovative. He believes in consistent learning and growing. He developed himself as a facilitator and manager in histwelve years of varied experience. So far, he has contributed his efforts in the field of rural development, woman empowerment, training, facilitation in microfinance and livelihood and promoting innovative practices. His areas of specialization include rural development, rural finance and insurance, innovation management, organization development and HR.

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Selasa, 08 Oktober 2013

[Q694.Ebook] Free PDF FINANCIAL ACCOUNTING FOR EXECUTIVE MBA, by Lucky Yona

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FINANCIAL ACCOUNTING FOR EXECUTIVE MBA, by Lucky Yona

This book is intended to be used as a textbook in Financial Accounting for Executive MBA’s candidates. This book has simplified the subject matter and gives understanding that can be easily applied by Executives as they try to manage their organizations.

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  • Sales Rank: #2266231 in eBooks
  • Published on: 2013-01-04
  • Released on: 2013-01-04
  • Format: Kindle eBook

About the Author
Lucky has MBA in Finance from ESAMI, Bcom (Accounting) from the University of Dar-es-salaam, BTheology (USA) and CPA from the National Board of Accountants and Auditors of Tanzania. Prior to coming to ESAMI he worked with various reputable organizations as a Business Manager, College Bursar, Chief Accountant and Financial Administrator. He also taught at Nyegezi Social Training Institute (now St Augustine University in Tanzania). Presently he is undergoing his DBA (Doctor of Business Administration) studies with Maastricht School of Management (MsM), Netherlands. Lucky teaches MBA courses at ESAMI Business school; He specializes in the area of Financial Accounting, Corporate Finance, International Finance and Management Accounting.

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Minggu, 06 Oktober 2013

[H951.Ebook] PDF Ebook The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers, by Robert Solomon

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The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers, by Robert Solomon

A practical guide for providing exceptional client service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.

Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.

It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

  • Sales Rank: #29625 in Books
  • Published on: 2016-04-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x 1.10" w x 5.90" l, .0 pounds
  • Binding: Hardcover
  • 288 pages

From the Inside Flap

Serving clients well should be simple, except it isn't. Solving problems should be easy, but almost never is. Very few people do these things well, and many do them poorly, which explains why so many accounts go into review, so many client people express profound unhappiness with their agencies, and so many agency people remain bewildered by a business that grows more complex as they become increasingly less able to deal with markets splintering, media expanding, budgets tightening, and schedules compressing.

The Art of Client Service can help. Now in its third, thoroughly revised edition, this classic guide does what no other book even attempts: define, delineate, and describe in detail what a client service person does in order to produce stellar work and forge deeper, more enduring relationships with their clients. It preserves everything that worked in the previous two editions, but adds new material designed to help client service people excel, and helps clients better understand what to expect, and demand, from the people who work on their business.

From the Back Cover

52 THINGS EVERY ADVERTISING AND MARKETING PROFESSIONAL SHOULD KNOW

PRAISE FOR THE ART OF CLIENT SERVICE

"Show me an account person who can deliver even half of the qualities Robert outlines in this book and I'll double their salary and hire them on the spot. Ignore this book at your peril. It's a gem that every agency person, and every client should read."
—Don Neal, Founder and CEO, 360 Live Media

"The best businesses solve for the customer. Robert Solomon gets that. The Art of Client Service is a great guide for marketers and managers looking to evolve their way of thinking to meet the needs of new customer expectations."
—Brian Halligan, Founder and CEO, HubSpot

"In an industry where excellent client service separates the good from the great and can alter the fate of an agency, Robert Solomon's The Art of Client Service should be considered obligatory reading for all client facing advertising executives. Solomon succinctly imparts both applicable and actionable advice for professionals at all levels of the business. His book is nothing short of indispensable."
—Elizabeth Furze, Managing Partner, AKA NYC

"For at least the past five years, every employee of DiMassimo Goldstein gets a computer, a chair and a copy of The Art of Client Service by Robert Solomon. If they read it and put its principles into action, we let them stay."
—Mark DiMassimo, Chief, DiMassimo Goldstein

"The Art of Client Service is, quite simply, the only book account people need to understand what it takes to build and maintain great client relationships in the advertising, marketing, digital and social media worlds. Robert Solomon has distilled a long, successful career into an insightful, entertaining and deceptively powerful little book that is required reading for every member of Brandmuscle's client service team."
—Clarke Smith, Chief Strategy Officer, Brandmuscle

About the Author

ROBERT SOLOMON is the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients.

Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an expert speaker and workshop leader who also is certified as an organizational and executive coach, particularly skilled in job search.

Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a score of clients, including Ammirati Puris Lintas, Blitz, BoomBox, Brandmuscle, Chase Insurance, Cognitive Arts, Cond� Nast, Digitas Health Lifebrands, Deep Focus, Draft Worldwide, Ferrara & Company, Initiative Media North America, PALAZZO | Investment Bankers, PCR, Procurian, R/GA, Saatchi & Saatchi X, Sotheby's, and Womenkind.

Robert previously was President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).

Robert lives in Napa, California with his wife Roberta, and with the world's best dogs, Alvin and Molly.

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2 of 2 people found the following review helpful.
A must-read for anyone working with clients
By Ken Ohlemeyer
There are only a handful of books in my business library that seem to get better with age. Robert's Solomon's book The Art of Client Service is one of them. An instant classic when it was first released, Solomon continues to build on The Art of Client Service's usefulness, timeliness and importance with each passing edition. I read the first edition years ago while working in account service and I've eagerly re-read and highlighted each new edition. It's a "must-read" for anyone involved in a client-facing business..and, let's face it, we all are. If you are an advertising agency account manager or account executive, a marketer or creative lead, or you find yourself on the client-side, I highly recommend not only reading, but also living, everything in this book.

1 of 1 people found the following review helpful.
MUST READ for any account person, strategist, or consultant at a marketing agency!
By Robert J Ruffolo
When I first read The Art of Client Service, the 2nd edition, it completely changed the way I viewed agency account management. I immediately bought copies for all of my account people and told them that this is the way we're doing business moving forward. Since then, we've never looked back and it was one of the best decisions I've made since starting IMPACT 7 years ago. When I found out that Robert was working on a 3rd edition, naturally I was very curious on how he could improve on his previous edition. After reading it, I was amazed. Compared to previous editions, there's a significant improvement to the way the book is organized. My favorite part of book is the new section of how to's, which include how to run meetings, create proposals, write scopes of work, build budgets, and create creative briefs. I also really appreciate the themes that Robert carries throughout the book, including how important it is for account people to have great ideas, build trust with clients, and to be part of the business development process. This is certainly a must read for all agency account people!

1 of 1 people found the following review helpful.
Undaunted Account Management
By Toni O'Berry
THE ART OF CLIENT SERVICE : THE CLASSIC GUIDE (3rd ed.) by Robert Solomon challenges readers to go beyond just being ‘GOOD’ at client service to being ‘GREAT’. With honesty, eloquence and pride Robert clearly defines the role of an account manager, surfacing desired character traits, and boldly stating accountabilities and responsibilities at each stage of the client relationship; the good, the bad and the incredibly uncomfortable. How well an account manager leads can be the difference between a thriving or a floundering agency, a short- or long-term client, a successful or disastrous project and how well you sleep at night. This is the most important role if you own an agency and it's worth getting it right.

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